There’s lots of advice (some reportedly backed by extensive research) out on the web about how to get more followers for your social musings and blogs. There’s also plenty of competition (especially amongst the celeb A-listers) as to who can attract the largest following.
In comparison to these A-listers my number of followers is minimal, but should that stop me from writing? What’s the point of writing if no one sees it? Does this mean that my blog has no value? No, it doesn’t, and you wouldn’t still be reading if you thought I didn’t have something to say!
Any attention is better than no attention and some influence is better than no influence. Numbers of followers can be deceptive. In my few followers I can count some very intelligent, influential people. The amount of leverage these people have is worth considerably more than if I had 1,000 followers over who I had minimal influence and who in turn have minimal influence over others.
In the world of social media you maintain a following by being interesting and giving people something they need – you have to give your followers a reason to continue following you. You also need to treat them well. If you start producing content they don’t want then you can expect them to start leaving – this is the fickle nature of the web.
So it’s not a competition to see who can collect the most followers. Rather it’s about creating the interesting, want-able content that attracts the most influential followers. The more influential they are, the more influence you can have.